So much hype if you had never tried these wines you might be intimidated. Purple ruby color. On the nose, youthful, medium+ intensity, cherry, strawberry, meat, cracked pepper, herbs, very layered, with moderate oak, and some earth and funk. On the palate, dry, meaty, herby, very balanced with red fruit, lots of spice, and a seamless old world rustic charm to this wine that left me wanting more. I would have called this North Rhone if I had it blind.